Archives For Books and e-Books

Popular digital services today are successful partly because of how easy they are to use.  User Interface (UI) is key to mass adoption of what you’re ‘selling’.  You typically have 30 seconds to pitch to your audience and if it’s not easy enough to understand the first time, they’re possibly gone forever.

MyLi cannot afford to have this happen.  We are focused on helping to develop the reading skills of young pupils everywhere with high quality material they can trust.  These skills affect them from the days of school throughout to the duration of their life, so its crucial that they have a good foundation to work from.  Yes, we know children just want to finish their homework as quickly as possible so they can do all the other [fun] things they wish.  This usually means that students use message boards and alike to find their information.  Both adults and these young pupils know these sources of information are nowhere near as reliable when compared to recent published material in print or e-books, but they still continue to do so because it’s quick and easy.

Education should not be difficult because it is hard to locate the right information.

And it is for these reasons that we are already planning for the next phase of MyLi.  This will include a complete revamp of the UI, a suitable workspace for our team to expand (create more jobs), app development and much more.  Our prototype has demonstrated the demand for what MyLi is offering.  However, initial tests show that there is still room to make it easier and therefore expand our service to all demographics.

We have created a campaign on Indiegogo with details of what we’re doing and need to deliver for MyLi.  So far, our prototype has only been able to show functionality and how we can be a catalyst amplifying book sales (digital and in print).

Any support for this campaign would be greatly appreciated by sharing it on Facebook, Twitter, Google+, by email, and more so if you feel moved by the cause any funding provided by yourself would be rewarded with perks according to the amount given.

If you find there are any questions we have not answered, don’t hesitate to contact us by email (, telephone (0700 349 6954), facebook, twitter or just by commenting on this blog.




In February 2012, we announced Pear Jam Books (PJB) and MyLi would team up to run a pilot programme providing Primary and Secondary schools in the UK with free access to e-books (click to see announcement).

PJB was founded by author, trainer, editor, publisher, storymaker, Jill Marshall in 2011.  As a successful author herself, she learned how authors like to be treated.  Hence Pear jAm; j for Jill and m for Marshall, with a big A for authors, at the heart of the company.

PJB books are all fiction, ranging from picture books through to adult fiction.  They are chosen because they are fantastic stories which MyLi’s target audience can enjoy.  These books can help develop their reading skills which will assist our young readers throughout their life.

The word “Pear”, forming the name of the company pays homage to the four formats in which their books are published:

  • P for play as an app, game or production,
  • E for e-book,
  • A for audio book, and
  • R for Read in the traditional print form.

These books will add value to MyLi’s services and we are looking forward to seeing what the future has in store for this collaboration.

We all know the importance of having as big a pool of potential customers as possible because it directly correlates with the increase in potential sales.  The issue here lies with consumers who are now predominantly ‘spending-conscious’ as opposed to ‘price-conscious’ as in the past. So how do we progress past this hurdle?

It’s simple.  Allow the consumer to browse/read as much of your book/e-book as they wish for free and to then decide whether or not to make the purchase.

You may be saying right now, “That’s CRAZY! LUDICROUS! NEVER-GONNA-HAPPEN-BUDDY!”  But looking at consumerism today, free trials work differently compared to the days of my parents. Back then, free meant you had to endure the lengthy contract period or buy something first to receive your ‘free’ incentive. Today it is a completely different matter.

“Free”, today, means no risk for the consumer and in turn high demand for your work.  Regardless of the price you charge, you’re creating a mental barrier that a lot of people won’t bother crossing. “Free” in the contemporary sense however enables potential consumers to move past that decision and discover your books/e-books risk free (at no loss to them).

Don’t get me wrong.  I’m not suggesting you give your books/e-books away for free via download or however many print copies some may give away to reach the ‘best-sellers’ list.  But remember, each of these are potential sales lost and it’s only fair that you are paid for your hard work.  What I am saying is, there are other ways to achieve these results.

This is partly the reason MyLi streams your e-books.  It means that no copy of the e-book is retained on the users’ computer device after reading it unless they download a copy, for which they will obviously need to pay.  It’s all similar to listening to the radio, hearing something you like and retaining a copy if you buy one.

Last but not least, free e-book streaming doesn’t mean your revenue is solely dependent on converted book/e-book sales.  Publishers will receive PPV royalties from their material featured on MyLi and therefore gets paid according to the performance of their books.

First-Class win-win situation!  What could go wrong?!

The Kids Come First

May 16, 2012 — 4 Comments

MyLi streams e-books.  It is what we feel to be the next evolutionary step for e-books.  We’ve created it to help get school children reading more with ease but also a way for all other readers to benefit.

We’re in a day an age where the ‘kids’ tell me they get their information for homework and general purposes from what they know might not be the most reliable resource, but continue so because it’s quick and easy.  This is where MyLi comes in.  MyLi is designed to provide what they want and need, how and when they want it.

Likewise, school tutors want their pupils reading more, regardless of the material tutors simply want to see their pupils produce high quality work.  Again, MyLi has been designed to make as many resources available to young readership whilst complimenting the curriculum.  The way we have gone about this is getting lists from each of our pilot schools from their libraries showing the most frequently borrowed books.

The evolution of e-books and the Market in which it resides is still exploring its options; and there are many.  With much research, we’ve figured out a way to make MyLi a win-win situation for everyone affected (Authors, Publishers and Readers).  It strengthens our confidence that a number of the Big Six publishers have shown interest in what MyLi is working to do.

Check out the video below quickly explaining what we’re doing.