Popular digital services today are successful partly because of how easy they are to use. User Interface (UI) is key to mass adoption of what you’re ‘selling’. You typically have 30 seconds to pitch to your audience and if it’s not easy enough to understand the first time, they’re possibly gone forever.
MyLi cannot afford to have this happen. We are focused on helping to develop the reading skills of young pupils everywhere with high quality material they can trust. These skills affect them from the days of school throughout to the duration of their life, so its crucial that they have a good foundation to work from. Yes, we know children just want to finish their homework as quickly as possible so they can do all the other [fun] things they wish. This usually means that students use message boards and alike to find their information. Both adults and these young pupils know these sources of information are nowhere near as reliable when compared to recent published material in print or e-books, but they still continue to do so because it’s quick and easy.
Education should not be difficult because it is hard to locate the right information.
And it is for these reasons that we are already planning for the next phase of MyLi. This will include a complete revamp of the UI, a suitable workspace for our team to expand (create more jobs), app development and much more. Our prototype has demonstrated the demand for what MyLi is offering. However, initial tests show that there is still room to make it easier and therefore expand our service to all demographics.
We have created a campaign on Indiegogo with details of what we’re doing and need to deliver for MyLi. So far, our prototype has only been able to show functionality and how we can be a catalyst amplifying book sales (digital and in print).
Any support for this campaign would be greatly appreciated by sharing it on Facebook, Twitter, Google+, by email, and more so if you feel moved by the cause any funding provided by yourself would be rewarded with perks according to the amount given.